Underdog appointed by The Mary Rose Trust
We're delighted to announce that Underdog has been appointed by The Mary Rose Trust to head their sponsorship strategy and sales. The...
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Ged Colleypriest
Apr 5, 20231 min read
Underdog Teams up with British Superbikes Team FHO Racing
British Superbikes team FHO Racing BMW has appointed Underdog Sports Marketing to develop their partnership and sponsorship strategy. As...
Ged Colleypriest
Jan 6, 20235 min read
5 breakout football stars in 2022 that will make great brand ambassadors
Who are the next generation of Messis and M'bappes when is comes to being brand ambassadors? This year has been a feast for football...
Ged Colleypriest
Nov 18, 20227 min read
Should I watch the Qatar World Cup?
Is the World Cup in Qatar ethical?
Ged Colleypriest
Aug 16, 20212 min read
NIFL Teams Up with Underdog to Boost its Commercial Opportunities
The Northern Ireland Football League (NIFL) has partnered with Underdog Sports Marketing to strengthen its commercial offering across...
Arjun Sharda
Aug 13, 202113 min read
Premier League Kit ranking 2021/22!
The Premier League season kicks off on Friday night as new boys Brentford entertain Arsenal. Fans will be getting ready by dusting off...
Arjun Sharda
Jul 13, 20213 min read
5 of the Best Sports Marketing Campaigns of Euro 2020
After an enthralling thirty days of European football, UEFA Euro 2020 has come to a close. So far, the tournament has inspired work from...
Ged Colleypriest
Apr 15, 20214 min read
7 pieces of advice for anyone starting their own business...from a guy who didnât always follow them
Thinking of starting your own business? Looking to make yourself more productive? Or just want to get more done when working from home?...
Ged Colleypriest
Jan 15, 20214 min read
5 Sporting Stories to Remember in 2021
We all want to forget 2020. The first weeks of 2021 have hardly been a picnic either. But before we try to expel the memory of the year...
Ged Colleypriest
Aug 28, 20203 min read
5 of the Biggest Sports Marketing Cliches in Football
Time to bring on the substitutes for the tired tropes. How to market to football fans Now the prolonged domestic season is finally over,...
Ged Colleypriest
Jul 3, 20206 min read
5 of the Best Sports Documentaries and Where to Watch Them
Welcome to the Underdog Sports Movie Club. Looking for the best sports films? The Last Dance, All or Nothing, Drive to Survive and...
Ged Colleypriest
Jun 17, 20204 min read
As Football Restarts, so should Football Sponsorship
Once upon a time, sponsors were seen as a welcome part of a club's identity. Liverpool fans redecorated their kitchens in Crown Paints,...
Ged Colleypriest
May 7, 20202 min read
5 Good Sports Business Stories from the Last Seven Days of Lockdown
There may still be no, live sport but here's 5 good things from the last 7 days of lockdown. đCricket hasn't had much to cheer about,...
Ged Colleypriest
Mar 4, 20204 min read
Does paywall coverage really damage grassroots participation?
Multiple media reports this week suggest that the Six Nations is set to move to Sky next year. Having always been on free-to-air...
Ged Colleypriest
Jun 5, 20194 min read
Pure cheek: The lessons from the Champions League streak
This yearâs Champions League competition has been one of the most memorable, exciting and compelling in its history. But for all the...
Ged Colleypriest
May 29, 20194 min read
Can Cricket World Cup stop the participation rot?
On Thursday, Cricket World Cup returns to the British mainland for the first time in 20 years. While the England teamâs fortunes may have...
Ged Colleypriest
May 1, 20193 min read
3pm Eternal? Is it time to lift the blackout on televised Saturday afternoon football?
In case youâre wondering. The title is a reference to a massive hit in 1991 for acid house band The KLF (3 a.m. Eternal). The early...
Ged Colleypriest
Apr 16, 20193 min read
5 things that anyone can learn from Tiger Woodsâ victory at Augusta.
In the interests of full disclosure (or to stop anyone pointing out some hypocrisy), Iâve never been a Tiger Woods fan. But his victory...
Ged Colleypriest
Apr 9, 20193 min read
5 Reasons Why Womenâs Sport is a Great Place for Brands to Invest
As many predicted, womenâs sport is making great strides in terms of attracting sponsors this year. Boots, VISA and Barclays are some of...
Ged Colleypriest
Apr 2, 20193 min read
The Rule of Free: The common ground shared by cricket and CounterStrike
Many things have changed in the way we consume sports media in recent times but our love of not paying is something that remains the...
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