Best In Glass: 5 reasons why Guinness nailed their first season as 6 Nations sponsors.
5 reasons why Guinness’ sponsorship of Six Nations is the perfect example of how to deliver top class sports marketing campaigns....
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Ged Colleypriest
Mar 11, 20194 min read
What Alan Partridge and Derry Girls can teach us about marketing.
They may seem like unlikely sources of inspiration but Alan Partridge and Derry Girls offer us plenty to think about...or at least the...
Ged Colleypriest
Feb 11, 20193 min read
5 of the best sports marketing campaigns
Anyone who’s ever had the (mis)fortune of sharing an office with me will tell you I’m a cynic. That is, in part, why I’m prone to dishing...
Ged Colleypriest
Jan 25, 20192 min read
Gillette and Nike: How to do brand purpose
In the past few months, both Gillette and Nike released campaigns that anchored themselves around brand purpose. The reactions have...
Ged Colleypriest
Jan 7, 20193 min read
The most inspiring sports stories and what they mean for sports marketing in 2019.
As we kick off another exciting year for sports sponsorship and marketing, let's take a look at the most inspirational stories of 2018....
Ged Colleypriest
Nov 26, 20183 min read
Make Me Care - How to Excite Sports Fans
Brands and clubs can take inspiration from the past and present to create a future that excites fans and delivers proper business...
Ged Colleypriest
Nov 20, 20182 min read
5 Tips for Working with Social Media Influencers
Influencer marketing has been one of the most used ‘buzz phrases’ over the last few years. Sports marketing is by no means immune to the...
Ged Colleypriest
Oct 31, 20182 min read
Why sports sponsorship still lacks imagination
England Netball's sponsorship deal feels like a missed opportunity for women's sport and for sports sponsorship. Last week England...
Ged Colleypriest
Oct 10, 20181 min read
VULNERABILITY AND LINKEDIN
Are business-folk on LinkedIn as impressionable as teenagers on Instagram? I can’t tell you how refreshing my LinkedIn feed has been on...
Ged Colleypriest
Oct 1, 20181 min read
THE POSTMAN DELIVERS...AGAIN!
This is why I love sport. Poulter only got into Ryder Cup as a 'captain's pick'. Essentially, a wildcard. But he repaid his captain's...
Ged Colleypriest
Sep 12, 20182 min read
UNDERDOG ICONS #001 - IAN POULTER
As you may have guessed from the brand name, I love a sporting underdog story. This part of the blog is for celebrating some of sports’...
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