5 reasons why Guinness’ sponsorship of Six Nations is the perfect example of how to deliver top class sports marketing campaigns....

They may seem like unlikely sources of inspiration but Alan Partridge and Derry Girls offer us plenty to think about...or at least the...

Anyone who’s ever had the (mis)fortune of sharing an office with me will tell you I’m a cynic. That is, in part, why I’m prone to dishing...

In the past few months, both Gillette and Nike released campaigns that anchored themselves around brand purpose. The reactions have...

As we kick off another exciting year for sports sponsorship and marketing, let's take a look at the most inspirational stories of 2018....

Brands and clubs can take inspiration from the past and present to create a future that excites fans and delivers proper business...

Influencer marketing has been one of the most used ‘buzz phrases’ over the last few years. Sports marketing is by no means immune to the...

England Netball's sponsorship deal feels like a missed opportunity for women's sport and for sports sponsorship. Last week England...

Are business-folk on LinkedIn as impressionable as teenagers on Instagram? I can’t tell you how refreshing my LinkedIn feed has been on...

This is why I love sport. Poulter only got into Ryder Cup as a 'captain's pick'. Essentially, a wildcard. But he repaid his captain's...

As you may have guessed from the brand name, I love a sporting underdog story. This part of the blog is for celebrating some of sports’...